From: a publication about fate,
free will & the American Dream.
As my senior thesis, my goal with this project is to challenge the viewer’s perception of free will through the manipulation of a traditional form of American media—the magazine.
Originally intended to be an oversized publication at 10.5 x 12, due to coronavirus related restrictions, it now lives in a scaled down version at
5.5 x 6.875.
Printed and perfect bound
From is a publication about fate, free will and the American dream; how they interact with our identity—of ourselves and of the collective. The most integral component of American culture is freedom, yet it is this very notion that prohibits us from truly being free. Much of the classic 20th century ideal within American society encompasses the idea of freedom of choice and our ability to build a better life for ourselves. We believe we go through our lives making choices based on what we want, but really every desire and preference has some sort of prior influence. With the inescapable media as the main producer of culture within American society, it is seemingly impossible for us as Americans to make decisions without these influences. However, the belief in free will is the promise that America holds, and without it the American dream would be nonexistent.
Please note that all imagery used in this project is ORIGINAL. The advertisements are intended to replicate ones that already exist as a form of social commentary. I claim no credit to any copy used within them. This project is intended for educational purposes only.